We Create Customer-Centric Solutions

Our teams are driven to improve and enhance interpersonal and patient experiences across industries. We provide more than just call centers – we go beyond them to provide top-tier customer service, patient experience support, and healthcare provider engagement that exceeds expectations.

Our Values Celebrate Human Connection



We believe in putting people first. Everything we do is designed with the customer in mind.



We believe in the power of technology to change the world and we are always looking for ways to use it to make a positive impact.



We value transparency and integrity, and we are committed to being a force for good in the world.

Our Mission

Alphanumeric's mission is to achieve a higher standard in patient care. We provide contact center, digital transformation, and technical services support to our partners that increase their customer engagement, and overall satisfaction, and build a more aware, empowered, and engaged customer.

Company History


Alphanumeric Systems Inc. started in 1979 as an IT Services company. Over the last decade or so we’ve transitioned into a life science industry partner that provides a wide variety of expertise and service offerings to enhance and support how our clients engage and connect with patients and healthcare providers. We focus on three key areas of support, end-to-end contact centers (set-up, support, and engagement), technical support (medical writing, training, education, digital transformation, advisory, and more), and implementation of efficient tools that create customer-centric solutions.

Why Work for Us


Do you want to make your mark on the world? Do you want to help businesses achieve their goals and objectives? If so, you should consider working for us.

We believe that our employees are our most important asset and we work hard to create an environment where they can thrive. If you are looking for a challenging and rewarding career, we would love to hear from you!

Meet Our Executive Team

Karen Braswell Headshot
Karen Braswell
Owner & Chairwoman of the Board

Karen Braswell has a Bachelor of Business Administration from William and Mary and is the owner of Alphanumeric, a leading provider of digital transformation, contact centers, and technological services. She is passionate about empowering her employees to contribute to the company's success every day.

Under her leadership, Alphanumeric has experienced significant growth and has become a trusted partner for clients and employees alike. Karen is dedicated to giving back to the communities we serve and is an active supporter of several charities.

Karen is a highly respected leader in the business community and has been recognized with numerous awards and accolades. She is a true champion of the Alphanumeric team and our clients, and she continues to drive our company forward. We are proud to have her as our owner and leader.

Randy Trice Headshot
Randy Trice

Randy Trice is the CEO of Alphanumeric. He is responsible for setting the corporate direction, driving performance, and ensuring the corporate vision is carried out. He makes sure the organization is always functioning at its highest level through the strategic direction of growth, operations, and market impact with his eye for identifying levers to success and scaling that across my organization. As a leader, he fosters a culture of performance, ownership, and success.

Randy has always been driven by a passion to improve market share, revenue, and EBITDA. He possesses a unique combination of strategic vision and the ability to execute with urgency. This has allowed him to successfully lead Alphanumeric through periods of both growth and challenge.
Under Randy's leadership, Alphanumeric has seen significant increases in both market share and profitability. He has been instrumental in forging key relationships with other businesses and organizations that have benefited Alphanumeric especially the CEO Roundtable on Cancer.

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Jay Baucom
Senior VP, Global Operations, & CIO

Jay Baucom is the Senior Vice President Global Operations, and Chief Information Officer at Alphanumeric. Jay has over 33 years of experience in Global Operations and service innovation. Jay has helped Alphanumeric expanded globally since joining the company in 2009.

Jay’s strategic focus on service excellence has enabled Alphanumeric to deliver a patient and HCP experience that sets us apart. We do this by combining digital transformation, artificial intelligence, and a passion for the people who bring our customers’ goals to life. Jay is responsible for setting strategic direction driving customer experience, service innovation, digital transformation, and building a strategic partner ecosystem. Jay is responsible for a delivery organization with combined global CSAT scores over 96%, global NPS scores over 85%, and a track-record of zero audit findings or interruptions to business.

Jay holds a BSBA in Finance from Appalachian State University.

Jay is passionate about his work in enabling the best possible service and service innovations for the HCP and Patients Alphanumeric supports. Jay works to align with Alphanumeric’s life science and pharmaceutical clients focused on improving the lives and outcomes of patients on a daily basis.

Linda Herndon Headshot
Linda Herndon
Senior VP of Life Sciences & Sales

Linda Herndon is the Senior Vice President of Life Sciences at Alphanumeric. She has a demonstrated history of selling and delivering solutions that improve the patient and client experience. 

Skilled in International Business Development, Strategy, Global Sourcing, Business Process Improvement, and Remote working; Linda is a strong professional with a Bachelor of Science in Business Administration and Management from Barton College. 

Linda is responsible for selling solutions that improve patient, HCP, and client experience. She tackles complex client problems with diverse perspectives and a focus on innovation. Linda's goal is to always put the needs of her clients first and deliver exceptional results. Thanks to her hard work and dedication, Linda has been able to build strong relationships with her clients and earn their trust. She is an asset to her team and always goes the extra mile to get the job done right. Linda Herndon is a proven leader in the life sciences industry and someone you can count on to create solutions that drive efficiency through Artificial Intelligence.

Nathan Jones, MSIR, SPHR Headshot
Nathan Jones, MSIR, SPHR
Global Director of Human Resources

Nate Jones is the Global Director of Human Resources for Alphanumeric. He has extensive experience in leadership development, culture change, generalist management, mergers and acquisitions, recruitment, and compensation.

Nate holds a Master of Science in Industrial and Labor Relations from Western Virginia University. He is also a certified Senior Professional in Human Resources (SPHR).

Nate is a strong advocate for employee development and engagement. He has a passion for helping people reach their full potential and for creating positive workplace cultures.

Cindy Royal Headshot
Cindy Royal
Global Compliance & Risk Officer

Cindy Royal is our Global Compliance and Risk Officer. She's passionate about compliance and brings a level of support to help deliver solutions that are innovative and forward-thinking.

Cindy has over 20 years of experience specializing in risk management. She's traveled the globe offering expertise in financial and operational risk areas across multiple functional areas. Cindy uses her master’s in accounting degree from the University of Manitoba often and enjoys sharing her passion for internal controls disciplines. Frequently, she has been invited to speak and give training on risk management topics. She also enjoys helping others understand the basics of internal control and risk management. 

Cindy has had great success as an entrepreneur and CEO of two virtual businesses. Cindy is an excellent addition to our team and we're excited to have her on board.

Sean Fitzgerald Headshot
Sean Fitzgerald
Director of Finance

Sean Fitzgerald is the Director of Finance at Alphanumeric. Sean is a seasoned business finance leader with extensive experience in financial modeling and strategic planning.

Sean is responsible for the financial analysis, budgeting, forecasting and strategic financial planning for all business units and departments. He works closely with key stakeholders to manage profitability and financial risk.

Prior to joining Alphanumeric, Sean spent 7+ years in various finance and accounting roles for a global top-tier CRO, partnering with business leaders to support drug development.

Sean has a BS in Accounting from NC State University with a concentration in financial analysis. He is trusted advisor who is passionate about collaborating with partners to drive value.

Christopher Spohr Headshot
Christopher Spohr
Senior Director of Marketing

Christopher Spohr is the Senior Director of Marketing at Alphanumeric. Christopher has over 20 years of experience in creative and marketing development and has helped Alphanumeric grow its brand and reach new audiences.

Christopher is a strategic thinker who knows how to get results. He has a proven track record of success in developing and executing marketing campaigns that drive sales and build brand awareness. Christopher is a data-driven decision-maker who knows how to use market research and analytics to inform his marketing decisions.

Christopher is a strong communicator who is able to build relationships with internal and external stakeholders. He is a team player who is always looking for ways to collaborate and improve the process.

Christopher holds a Bachelor of Fine Arts degree from the University of Massachusetts Dartmouth. 

Christopher is passionate about his work and takes great pride in helping guide the Alphanumeric story and brand. He is always looking for new ways to grow the business, extend the brand, and feature the great people and services that Alphanumeric provides. Christopher is an asset to Alphanumeric and is truly dedicated to his work.

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