We turn your people experience into results.

Owner/Chairwoman of the Board

Karen T. Braswell

I represent Alphanumeric to the highest degree and empower the employees of the company to do the same as they contribute to the success of the company each day. I make sure Alphanumeric is growing. I also make sure that Alphanumeric delivers on our promises to clients, employees, and the communities we serve.

I earned my Bachelor’s of Business Administration from William and Mary.

CEO

Randy Trice

Growth-focused leader. Market trend spotter. Finder of the quickest path to success.

I am responsible for setting the corporate direction, driving performance, and ensuring the corporate vision is carried out. I make sure the organization is always functioning at its highest level through strategic direction of growth, operations, and market impact. I have an eye for identifying levers to success and scaling that across my organization. As a virtuous learner, I foster a culture of performance, ownership, and success. 

I received my Bachelor’s of Business Administration in Finance from Texas A&M University.

Senior Vice President, Global Operations, & CIO

Jay Baucom

Digital Transformation strategist. Cultivator of outstanding CX and ops that run like a well-oiled machine.

I lead Alphanumeric to deliver a patient and HCP experience that sets us apart. We do this by combining digital transformation, intelligent automation, and a passion for the people who bring our customers’ goals to life. I set the strategy for our global expansion, remote workforce, and strategic business partnerships. I lead the team to continue our track-record of zero interruptions to business and a near-perfect customer satisfaction rating.

I received my BSBA in Finance from Appalachian State University.

Senior VP Life Science & Sales

Linda Herndon

Partner. Seller of solutions that have impact. Voice of the customer evangelist.

I am responsible for selling solutions that improve patient, HCP, and client experience. I make sure our clients’ voices remain our top priority through consistent contact, careful listening, and thoughtfully nurtured relationships. I help Alphanumeric tackle complex client problems with diverse perspectives and a focus on innovation. Being skilled in international business development, strategy, and global sourcing gives me a unique perspective that helps our team meet goals.

I received my BSBA focused in Management  from Barton College.

Marketing Director

Lacy Williams

Human-centered marketer. Transformation leader. Lover of words that drive clarity and impact.

I am responsible for setting a go-to-market strategy that marries what the people at Alphanumeric do best – HCP and patient experience – with the audience who needs this. I lead Alphanumeric to understand the people we serve, tell our story in a way that matters to them, and lead them to solutions that help them achieve their objectives. I’m responsible for leading the organization in transforming the Alphanumeric brand to reflect our passion for people in Life Sciences. I also lead the digital transformation of marketing and sales operations.

Senior Director of Global Human Resources

Lyda Prack

HR pro. Cultivator of high-performing management teams. People advocate.

I work with our most valuable resource, our people, to support Alphanumeric’s values, vision, and mission. I partner with other senior leadership to ensure our HR strategy aligns with company objectives. As a seasoned HR professional, I’ve learned that excellence in a company’s people is central to thriving business; that’s why I lead professional development of Alphanumeric management teams. I am responsible for HR operations, workforce retention, and corporate initiatives that directly influence and promote employee performance.

I received my BA in Human Resources Management from Frederick Taylor University.

Controller

Michelle McNally

Analytical professional. Lover of numbers. Mastermind of financial operations that drive compliance.

As the Controller for Alphanumeric I am responsible for managing all accounting, banking and finance operations, reporting and tax compliance, insurance recommendations, and corporate documentation. I have over 20 years of accounting experience spanning industries with company size ranging from small, privately-owned to large, publicly-held companies.

I received my BA in Biology from University of North Carolina at Chapel Hill and my Masters of Science in Accountancy from University of North Carolina at Wilmington. I am an NC CPA.

Global Compliance and Risk Officer

Cindy Royal

Connoisseur of Compliance. Innovative entrepreneur. Globetrotting teacher of liability and opportunity.

Cindy is passionate about compliance and brings a level of support to help deliver solutions that are innovative and forward-thinking. For over 20 years Cindy has specialized in risk management, and has traveled the globe offering her expertise in financial and operational risk areas across multiple functional areas. She enjoys internal controls disciplines, and has been  invited to speak and give training on risk management topics.  She also enjoys helping others understand the basics of internal control and risk management. Cindy has found great success as an entrepreneur and CEO of two virtual businesses. She loves being able to work from anywhere in the world.