Meet the Leadership Team

Karen T. Braswell
Owner/Chairwoman of the Board

Karen T. Braswell

Randy Trice
CEO

Randy Trice

Jay Baucom
Senior Vice President, Global Operations, & CIO

Jay Baucom

Linda Herndon
Senior VP Life Science & Sales

Linda Herndon

Lacy Williams
Marketing Director

Lacy Williams

Michelle McNally
Controller

Michelle McNally

Global Compliance and Risk Officer

Cindy Royal

Director of Finance

Christopher Hamrick

Laura McKiernan
Sr. Director Global Human Resources

Laura McKiernan

Karen T. Braswell

Owner/Chairwoman of the Board

Karen T. Braswell

I represent Alphanumeric to the highest degree and empower the employees of the company to do the same as they contribute to the success of the company each day. I make sure Alphanumeric is growing. I also make sure that Alphanumeric delivers on our promises to clients, employees, and the communities we serve.

I earned my Bachelor’s of Business Administration from William and Mary.

Randy Trice

CEO

Randy Trice

Growth-focused leader. Market trend spotter. Finder of the quickest path to success.

I am responsible for setting the corporate direction, driving performance, and ensuring the corporate vision is carried out. I make sure the organization is always functioning at its highest level through strategic direction of growth, operations, and market impact. I have an eye for identifying levers to success and scaling that across my organization. As a virtuous learner, I foster a culture of performance, ownership, and success. 

I received my Bachelor’s of Business Administration in Finance from Texas A&M University.

Jay Baucom

Senior Vice President, Global Operations, & CIO

Jay Baucom

Digital Transformation strategist. Cultivator of outstanding CX and ops that run like a well-oiled machine.

I lead Alphanumeric to deliver a patient and HCP experience that sets us apart. We do this by combining digital transformation, intelligent automation, and a passion for the people who bring our customers’ goals to life. I set the strategy for our global expansion, remote workforce, and strategic business partnerships. I lead the team to continue our track-record of zero interruptions to business and a near-perfect customer satisfaction rating.

I received my BSBA in Finance from Appalachian State University.

Linda Herndon

Senior VP Life Science & Sales

Linda Herndon

Partner. Seller of solutions that have impact. Voice of the customer evangelist.

I am responsible for selling solutions that improve patient, HCP, and client experience. I make sure our clients’ voices remain our top priority through consistent contact, careful listening, and thoughtfully nurtured relationships. I help Alphanumeric tackle complex client problems with diverse perspectives and a focus on innovation. Being skilled in international business development, strategy, and global sourcing gives me a unique perspective that helps our team meet goals.

I received my BSBA focused in Management  from Barton College.

Lacy Williams

Marketing Director

Lacy Williams

Human-centered marketer. Transformation leader. Lover of words that drive clarity and impact.

I am responsible for setting a go-to-market strategy that marries what the people at Alphanumeric do best – HCP and patient experience – with the audience who needs this. I lead Alphanumeric to understand the people we serve, tell our story in a way that matters to them, and lead them to solutions that help them achieve their objectives. I’m responsible for leading the organization in transforming the Alphanumeric brand to reflect our passion for people in Life Sciences. I also lead the digital transformation of marketing and sales operations.

Michelle McNally

Controller

Michelle McNally

Analytical professional. Lover of numbers. Mastermind of financial operations that drive compliance.

As the Controller for Alphanumeric I am responsible for managing all accounting, banking and finance operations, reporting and tax compliance, insurance recommendations, and corporate documentation. I have over 20 years of accounting experience spanning industries with company size ranging from small, privately-owned to large, publicly-held companies.

I received my BA in Biology from University of North Carolina at Chapel Hill and my Masters of Science in Accountancy from University of North Carolina at Wilmington. I am an NC CPA.

Global Compliance and Risk Officer

Cindy Royal

Connoisseur of Compliance. Innovative entrepreneur. Globetrotting teacher of liability and opportunity.

Cindy is passionate about compliance and brings a level of support to help deliver solutions that are innovative and forward-thinking. For over 20 years Cindy has specialized in risk management, and has traveled the globe offering her expertise in financial and operational risk areas across multiple functional areas. She enjoys internal controls disciplines, and has been  invited to speak and give training on risk management topics.  She also enjoys helping others understand the basics of internal control and risk management. Cindy has found great success as an entrepreneur and CEO of two virtual businesses. She loves being able to work from anywhere in the world.

Director of Finance

Christopher Hamrick

Analytical forecaster. Manager of monetary planning. Strategic financial leader.

As Director of Finance I am responsible for financial analysis, budgeting, forecasting, and strategic financial planning for Alphanumeric’s business units and departments. I also work with Alphanumeric’s business leaders and key stakeholders to manage profitability and financial risk. Prior to joining Alphanumeric, I worked for a national real estate development and investment firm. I wanted to join Alphanumeric because I believe there will be significant growth and exciting opportunities in the life sciences industry. I received my undergrad at UNC – Chapel Hill majoring in economics, and received my MBA from the Fuqua School of Business at Duke University with a concentration in finance.

Laura McKiernan

Sr. Director Global Human Resources

Laura McKiernan

People advocate. HR strategy pro. Unifier of teams.

I am a strategic, people-focused human resources leader with a demonstrated history of building strong professional business relationships. In my role as senior director of global human resources, I partner with other leadership to ensure the HR strategy aligns with company objectives. My experience across many areas of HR, including, talent acquisition, conflict resolution, negotiation, operations management, employee relations, training and development, employee engagement, and team building, helps me lead and unite the people of Alphanumeric, our most important asset.  

I received my Master’s of Science in Human Resource Management from Colorado State University

Alphanumeric has evolved, and we are excited
to share the story with you!

Watch this video to see how we became the leader in
patient & HCP experience innovation.

Here’s where you can find us.

Join us at Reuters’ Pharma USA 2021

Virtual Event

“Personalize patient support by defragmenting the data landscape”
Wednesday, June 2 at 2 PM ET

Click here to secure your spot!

Locations

Canada

Canada

Alphanumeric Systems Canada

625 Boul René-Levesque Ouest, Suite 1005
Montréal, QC, H3B 1R2

Corporate Headquarters

Corporate Headquarters

Alphanumeric

4515 Falls of Neuse Rd., Suite 250
Raleigh, NC 27609

Local: 919-781-7575
Toll-Free: 800-638-6556
Fax: 919-872-1440

Northeast Regional Office

Northeast Regional Office

Radnor Financial Center

201 King of Prussia Road, Suite 650
Radnor, PA 19087

Local: (484) 590-5160

Portugal

Portugal

Alphanumeric Systems Portugal

Nucleo Central – Tagus Park, Room 273
2740 – 122 Oeiras, Portugal

United Kingdom

United Kingdom

Alphanumeric Systems, UK Ltd.

1000 Great West Road
Brentford, UK
TW8 9HH

Spain

Alphanumeric Systems Europe, Sociedad Limitada

Calle Londres, Num. 43
Planta at, Puerta 4
08029 Barcelona

Poland

Poland

Alphanumeric Systems Europe SP.z.o.o

ul. Wyspiańskiego 43
60-751 Poznań, Poland

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