Our Leadership Team

Karen T. Braswell
Owner/Chairwoman of the Board

Karen T. Braswell

Randy Trice
CEO

Randy Trice

Jay Baucom
SENIOR VICE PRESIDENT, GLOBAL OPERATIONS, & CIO

Jay Baucom

Linda Herndon
SENIOR VP LIFE SCIENCE & SALES

Linda Herndon

Michelle McNally
CONTROLLER

Michelle McNally

Cindy Royal
GLOBAL COMPLIANCE AND RISK OFFICER

Cindy Royal

Ellyn_Taylor
Director, Human Resources USA & CA

Ellyn Taylor

Karen T. Braswell

Owner/Chairwoman of the Board

Karen T. Braswell

I represent Alphanumeric to the highest degree and empower the employees of the company to do the same as they contribute to the success of the company each day. I make sure Alphanumeric is growing. I also make sure that Alphanumeric delivers on our promises to clients, employees, and the communities we serve.

I earned my Bachelor’s of Business Administration from William and Mary.

Randy Trice

CEO

Randy Trice

Growth-focused leader. Market trend spotter. Finder of the quickest path to success.

I am responsible for setting the corporate direction, driving performance, and ensuring the corporate vision is carried out. I make sure the organization is always functioning at its highest level through strategic direction of growth, operations, and market impact. I have an eye for identifying levers to success and scaling that across my organization. As a virtuous learner, I foster a culture of performance, ownership, and success. 

I received my Bachelor’s of Business Administration in Finance from Texas A&M University.

I am also a proud member of the CEO Roundtable on Cancer.

Jay Baucom

SENIOR VICE PRESIDENT, GLOBAL OPERATIONS, & CIO

Jay Baucom

Digital Transformation strategist. Cultivator of outstanding CX and ops that run like a well-oiled machine.

I lead Alphanumeric to deliver a patient and HCP experience that sets us apart. We do this by combining digital transformation, intelligent automation, and a passion for the people who bring our customers’ goals to life. I set the strategy for our global expansion, remote workforce, and strategic business partnerships. I lead the team to continue our track-record of zero interruptions to business and a near-perfect customer satisfaction rating.

I received my BSBA in Finance from Appalachian State University.

Linda Herndon

SENIOR VP LIFE SCIENCE & SALES

Linda Herndon

Partner. Seller of solutions that have impact. Voice of the customer evangelist.

I am responsible for selling solutions that improve patient, HCP, and client experience. I make sure our clients’ voices remain our top priority through consistent contact, careful listening, and thoughtfully nurtured relationships. I help Alphanumeric tackle complex client problems with diverse perspectives and a focus on innovation. Being skilled in international business development, strategy, and global sourcing gives me a unique perspective that helps our team meet goals.

I received my BSBA focused in Management from Barton College.

Michelle McNally

CONTROLLER

Michelle McNally

Analytical professional. Lover of numbers. Mastermind of financial operations that drive compliance.

As the Controller for Alphanumeric I am responsible for managing all accounting, banking and finance operations, reporting and tax compliance, insurance recommendations, and corporate documentation. I have over 20 years of accounting experience spanning industries with company size ranging from small, privately-owned to large, publicly-held companies.

I received my BA in Biology from University of North Carolina at Chapel Hill and my Masters of Science in Accountancy from University of North Carolina at Wilmington. I am an NC CPA.

Cindy Royal

GLOBAL COMPLIANCE AND RISK OFFICER

Cindy Royal

Connoisseur of Compliance. Innovative entrepreneur. Globetrotting teacher of liability and opportunity.

Cindy is passionate about compliance and brings a level of support to help deliver solutions that are innovative and forward-thinking. For over 20 years, Cindy has specialized in risk management and has traveled the globe offering her expertise in financial and operational risk areas across multiple functional areas. She enjoys internal controls disciplines and has been invited to speak and give training on risk management topics.  She also enjoys helping others understand the basics of internal control and risk management. Cindy has found great success as an entrepreneur and CEO of two virtual businesses. She loves being able to work from anywhere in the world.

Ellyn_Taylor

Director, Human Resources USA & CA

Ellyn Taylor

I am a human resources professional with 8 years experience in human resources at Alphanumeric Systems. I enjoy the day to day changes, growth and challenges.  I provide quality communication and really enjoy serving the company and employees with empathetic approaches.  I am always looking for ways to improve and better the employee life cycle, have quality listening skills, foster an inclusive culture and strive to provide a positive experience for all.

Watch the Alphanumeric story

Watch this video to see how we became the leader in
patient & HCP experience innovation.

Locations

canada

Canada

Alphanumeric Systems Canada

625 Boul René-Levesque Ouest, Suite 1005
Montréal, QC, H3B 1R2

raleigh

Corporate Headquarters

Alphanumeric

4515 Falls of Neuse Rd., Suite 250
Raleigh, NC 27609

Local: 919-781-7575
Toll-Free: 800-638-6556
Fax: 919-872-1440

Northeast Regional Office

Northeast Regional Office

Radnor Financial Center

201 King of Prussia Road, Suite 650
Radnor, PA 19087

Local: (484) 590-5160

Portugal

Portugal

Alphanumeric Systems Portugal

Nucleo Central – Tagus Park, Room 273
2740 – 122 Oeiras, Portugal

United Kingdom

United Kingdom

Alphanumeric Systems, UK Ltd.

1000 Great West Road
Brentford, UK
TW8 9HH

Barcelona-Spain

Spain

Alphanumeric Systems Europe, Sociedad Limitada

Calle Londres, Num. 43
Planta at, Puerta 4
08029 Barcelona

Poland

Poland

Alphanumeric Systems Europe SP.z.o.o

ul. Wyspiańskiego 43
60-751 Poznań, Poland

Columbia

Colombia

Alphanumeric Services S.A.S

Calle 84 A 10 – 50, Piso 5
Bogotá, D.C. 110221
Colombia

Philippines

Philippines

Alphanumeric Systems Philippines, Inc.

Unit 1612 Ayala Tower One
6767 Ayala Avenue
Makati City, Philippines 1226

Sao-Paulo

Brazil

Alphanumeric Systems DO Brazil LTDA

2300, Alameda Santos,
Conj 11 parte,
Cerqueira Cesar,
01418200.
Sao Paulo, SP
Brazil.

Businessman checking 3d reports and datas with vj glasses

India

Alphanumeric Systems

Flat No. 1105-1106, Ashoka Estate, New Delhi -110001

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