Taking a contact center from cost center to revenue generator

A customer experience transformation

The Goal

A $30B science-led global healthcare company who researches, develops, and manufactures pharmaceutical medicines, vaccines, and consumer healthcare products wanted to be one of the world’s most innovative, best performing, and trusted healthcare companies.

The Challenge

20-year-old contact center that served both patients and healthcare providers posed a risk to that goal.

Customer experience owner needed to

  • Meet a critical timeline
  • A year delay if project wasn’t completed prior to flu vaccine ordering season

Staff the desk with talent that had knowledge across diverse patient issues

  • Adverse event reporting, quality concerns, financial assistance, coupons, and product samples

Use all of the communication channels

  • Voice, email, and web call back only

The technology owner needed to

  • Modernize an aging infrastructure
  • Automate manual processes
  • Improve reliability

The Solution

Contact center platform modernization featured automation, systems and data integration, and deep industry talent.

Automated customer experience via NICE inContact call center platform

Automated outbound calling Addition of chat and social channels Automated speech recognition Virtual hold

Automated employee experience

Implemented across five contact centers, in months!


Implemented across five contact centers, in months!

The Results

Secured revenue

Connected with more customers

Eased employee experience

Improved patient and healthcare provider satisfaction

  • Automated outbound calling helped secure revenue of product valued at more than $9M (with an average staffing cost per year of only $110,000)
  • 75% reduction in downtime reduced lost calls, avoiding revenue losses of more than $1M
  • By adding additional channels, call volume increased by 40% with the same number of staff and dissatisfaction rates were cut in half
  • Streamlined data handling between systems (CRM, IVR, social media platform)

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